Serums are ubiquitous in skincare regimens these days, but this wasn’t always the case.  In the past few years, serums have slowly carved out their little niche as ‘must haves’ in the skincare world.  Should you try one?  Our feeling is an overwhelming ‘YES.”

Serum are awesome because they contain super concentrated ingredients and deliver maximum skin-improving punch, without adding on a greasy cream or complicated step.  Whether they contain antioxidants, hydrating ingredients, wrinkle busters, or brightening ingredients, serums help to improve the health and appearance of your skin with little fuss.  They are generally very concentrated, allowing delivery of effective ingredients without the diluting effect of being added to a moisturizing cream.

They are generally the lightest layer you will apply, meaning that your serum can be applied first to your skin after cleansing. Some are intended for daily use and some for nightly use (check the label), but nearly all serums dry quickly and can be layered easily with other products. Sunscreens, moisturizers, or additional serums can be layered on top of your serum.

We’ve traditionally loved antioxidant serums, which protect your skin from free radical damage (the kind of environmental damage that can break down your collagen and cause pigment changes on your skin). However, lately we’ve been hooked on some of the newer Hyaluronic Acid serums, which add a great light-weight moisturizing element to our regimen.

The serum options are endless, and there is a product available for every person’s skin type.  For someone who is concerned about the health and appearance of their skin (we’re going to assume that you fall into this category if you’re reading this article!) serums are a ‘can’t skip’ part of your skincare regimen!